The book was titled "Multi-Level Mastery"
Published by Bob's company, Instructional Media Institute in 1982...
Located in Bloomington, Indiana and later in Helena, Montana - 33,000 copies of this self-published book were sold.
In a letter to Bob's Australian publisher - Business Education Institute - Amway of Australia called "Multi-Level Mastery" "the bible of multi-level marketing."
What set the book apart from a typical "how to" book was his contention that the unique network marketing business model presented an individual with an opportunity possible with no other business model.
As he stated in the book: to recognize - realize and utilize the universal principles of success. The network marketing business model could provide someone with a mechanism that would allow them to engage in a process of self growth which would then translate into greater joy and fulfillment - prosperity and abundance.
"What I learned from my experience with Network Marketing all those years ago, has served me well - affording me a unique perspective. It allowed me to bring an understanding of one-on-one interaction to the broader advertising media production and marketing consulting I've done since that time in my life." -Bob Baran
